Beauty,  Environment,  Fashion,  Skincare

Cruelty-free brands you need to try now!

By Hudaa Naeem

Do you ever wonder where your makeup, hair, and skin care products come from? Have you recently watched a documentary where animal cruelty came to light and felt the urge to switch to cruelty-free beauty products? Well, this blog is just for you!

With today’s technology being able to utilise in vitro methods and willing human volunteers, brands have so many more options available to them instead of testing on animals. Yet, testing beauty products are still more common than you think. Luckily, there are heaps of cruelty-free brands so you can still get the same makeup or hairstyle you’ve seen all over your #fyp on Tiktok using products that don’t harm animals and work just as well!

Fenty Beauty

My all-time favourite, Fenty is what I use for my everyday look! While most associate the brand with Rihanna, what many forget is that the brand is 100% cruelty-free. This applies to both their products and ingredients so we can all be rest assured. The brand is also known for its promotion of inclusivity, offering up to 50 foundation and concealer shades fit for all skin types and tones. The brand also offers some vegan products, with its Fenty Skin line being completely vegan. Fenty Beauty is also a brand committed to sustainability, using recyclable shipping boxes and refillable packaging for Fenty Skin to eliminate excess packaging. If you haven’t tried her line yet, stop sleeping on it – you won’t regret it!


Adding to the list is the go-to for protecting, bonding, and maintaining hair, Olaplex’s range of shampoos, conditioners, oils, and perfectors. All ingredients used in the production of Olaplex products meet a high standard of low environmental impact and sustainability. By using the latest technology, the impact on the environment is also minimalised. All hair products are suited to every hair type and are paraben, sulfate, and cruelty-free. They are also colour safe and vegan!

Bondi Boost

An Australian-owned business, and with greater results after use, their products are your go-to. The brand is 100% cruelty-free, organic, natural, and vegan. The Bondi Boost hair shampoo is made from natural ingredients which is one of the ways it boosts roots to grow healthier, thicker, and stronger hair. To maintain its clean beauty standard, the brand continues to find new ways to benefit us and the environment. All products are now also silicone, paraben, and sulfate-free. By selling and distributing products within Australia, the brand’s carbon footprint is significantly reduced.

Lush Cosmetics

Lush is the brand made for everyone! Ticking all the boxes being cruelty-free, vegan, and made from natural ingredients, their products are fit for all skin types, even those with sensitive skin. Knowing their products are handmade assures us that we know each and every ingredient that goes in the making of our products and that they are free of common allergens that are known to irritate the skin. Lush also makes conscious packaging choices, using soft recycled plastics to demonstrate their commitment to environmental and sustainable ethics.  

Honorable mentions

  1. Urban Decay Naked Skin Weightless Ultra-definition Liquid Foundation
  2. Tarte Mascara
  3. The Body Shop Fuji Green Tea Exfoliating Soap
  4. Shea Moisture Virgin Coconut Oil Leave-in Conditioner

As you can see, there’s a wide selection available that makes the switch to cruelty-free and sustainable beauty easy! With healthier-looking skin and hair, there are many benefits these brands can bring about. What’s stopping you from switching? Crueltyfreekitty has done us all a great favour by listing all brands in 2021 that are cruelty-free. Have a look and see if your brands are cruelty-free. If not, now’s the time to make that change.

Next time you go to grab your favourite beauty product, take a look and see if it has a Leaping Bunny logo which indicates the product is 100% cruelty-free!  

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